Times of London: "Most Ideas Rubbish"


In a recent discussion on group brainstorming in The Times of London, Andy Green, director of the Flexible Thinking Forum, emphasized the importance of creating a non-critical atmosphere in brainstorming sessions:

“Accept that most of your ideas will be rubbish, but at the outset you have no idea what are the good and what the not-so-good ideas,” Mr Green said. “Premature evaluation is a major killer of potential brilliance.” Mr Miller agreed. “There are plenty of bad ideas, but in a brainstorming session we want people to ... leave judgment until the end.”

Full article here.

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